Friday Springtree was presented with our Hitachi Select Partner plaque. This certifies that Springtree is a Select partner for Hitachi America LTD. Digital Media Division, Business Services Group. Thank you to all our customers who chose Springtree and Hitachi for their projection needs in 2011.
Springtree will be able to offer exclusive models of projectors that only select partners can provide in the near future.
CHULA VISTA, California, December 5, 2011 — Six Hitachi CP-AW250N ultra-short throw LCD projectors were recently used at the Hilton Nashville Downtown as part of a one-of-a-kind presentation environment for CJ Advertising of Nashville, Tennessee as part of a client event. The uniquely configured audio/visual system was designed and installed by systems contractor Springtree Media Group of Franklin, Tennessee.
“CJ Advertising hosts an annual presentation for their clients and we’ve worked with them for five years,” said Jacob McDaniel of Springtree Media Group. “In the past, we’ve placed the projectors and the screens on the floor in the corners of the room–a pretty conventional approach. But this year CJ wanted to try something fresh and new that would deliver an unforgettable ‘wow factor’ for their clients.”
“Peter Vaque, the owner of Springtree Media Group, dreamed up a striking new look that involved creating a nearly 360-degree viewing experience by suspending six projection screens in the room,” McDaniel continued. “CJ Advertising loved the concept. But then, we had to figure out how to make it happen!”
Springtree Media Group uses Hitachi ultra-short throw projectors in its rental department because many events–including this one–don’t allow for the extra 16 feet typically needed between the projector and the screen. “Our Hitachi ultra-short throw projectors do an excellent job in restricted-space situations,” McDaniel said. “Also, CJ wanted to use 16:9 widescreen projection, so we looked at a number of Hitachi’s short-throw projectors with widescreen capability. The CP-AW250N looked like the perfect fit.”
From there, Springtree Media Group had to figure out how to mount the projectors and screens. “We settled on hanging a 36-foot truss from the ceiling,” McDaniel noted. “From that truss, we hung six widescreen projection screens, oriented so that all attendees could see a screen from any point in the room.”
McDaniel and his team connected I-Beams that ran perpendicular to the long truss and hung the CP-AW250N projectors from the I-Beams. They also attached LED lighting to the beams, to fill the presenter’s walking area with stage lighting and different colors. The installation was rounded out by four LCD monitors angled on the floor, one in each corner of the presenter’s walking area, so the presenter could always see his slides no matter where he walked.
“This installation required a lot of planning up front,” McDaniel said. “We had to run a few tests to determine which projector would work the best, and how big of a screen we could use with that projector. We wanted to make the screens as big as possible, but we had to make sure there was enough room for the presenter to walk underneath them without hitting his head. In addition, we had to figure out how to hang everything in a safe and effective manner.”
With the help of Hitachi’s CP-AW250N projectors, the project came together beautifully. “The images were bright, sharp and vivid and the unique setup really kept everyone’s attention.
CJ Advertising and their clients were very happy with the final product,” McDaniel concluded.
For more information on Springtree Media Group please visit www.springtree.net
For more information on Hitachi visit www.hitachi-america.us/digitalmedia
ABOUT HITACHI
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us.
Hitachi America, Ltd., Digital Media Division, Business Solutions Group markets LCD projectors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEMs.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com
View this whole event album on the Springtree Productions blog, here..
From: Definition Bam
Introducing the Springtree Learning Series
DMX Part 1 – Basics & History
Learn about the origins of DMX, how DMX works, and what a great revolution DMX was from LMX.
We hope you enjoy our video and learned something new.
Here’s the latest product video that’s creating a buzz in the Springtree offices.
Check out this great new video of the new Chauvet WELL. Perfect for uplighting at your next event! Who’s gonna be spending their next event wishing they had these?!
No DMX cables, No Power cables and a 12 hour battery life… a set up dream!
The WELL™ is a Wireless Event LED Luminaire specifically designed as a self contained uplight for any event. Powering each WELL™ wash light are 12, 3W tri-color LEDs powered by self-contained 12V battery which provides up to 12 hours of life. For control, standard DMX ports are available, as well as a pre-installed Wireless Solution WDMX receiver.
Features
• Five distinct dimming curves
• 3-pin DMX input and output connectors
• Wireless DMX receiver built in
• LED display with password protection
• Split LED Array can be focused individually
• 12 hour battery life
• Movable foot on base of fixture for added positioning options
• Color Calibration
Specifications
• 16° optics Beam angle: 17°
• Field angle: 32°
• Lux: 225 @ 5 m
• Light source: 12 (3 W) tri-color LEDs, 50,000 hrs: red, green, blue (1,050 mA)
• Battery power: 12V 24Ah
• AC power for Charger: Auto-ranging 100 ~ 240 V 50/60 Hz
• Weight: 36.3 lbs / 16.5kg
• Size: 7.8 x 7.8 x 15.4 in / 198.5 x 198.5 x 392 mm
Centennial High School Prom “Beneath the City Lights”
Saturday April 16, 2011
Liberty Hall – The Factory at Franklin
Working to transform Liberty hall into a bustling city using audio, video, lighting, and DJ services for Centennial High School’s prom was a lot of fun for Springtree Productions.
Lighting wise we washed the dance floor LED effect lighting, and had two moving head fixtures on the truss at the front of the dance floor. Suspended over the dance floor were hundreds of LED icicle lights. Globe lighting created a great accent to the stage for Senior Walk along with a spot light. Prom committee created a cardboard skyline which looked great lit from behind on the mezzanine level. Columns were also up-lit.
Audio wise Springtree’s DJ kept guests informed via the main projector what song was coming up next, and Springtree’s house audio kept the party going.
During Senior Walk a live video feed provided a great view to students and parents on projector screens.
The real transformation of Liberty Hall happened with the the use of 6 video projectors featuring time lapse video of the Hudson River, Times Square, and other NYC destinations. 
On the far exposed brick wall looping video of New York City from across the Hudson gave a great video of city lights. 
Want to know how exactly we created a certain effect? Send us an email at Sales@Springtree.net
View our full gallery of photos from Centennial’s Prom on Springtree Productions.
Highlights from The Movement launch event for Shop Hope at Liberty Hall in The Factory at Franklin.
Learn more about this event on our portfolio page.
Caleb the band also used footage from the concert in their trailer video:
Alright! I don’t completely hate HDMI. Loathe is a better word. My home theater is integrated using HDMI and it works great but that is what it was intended for. If you are new to video, HDMI is a format that caries digital video and up to 8 channels of audio over a consumer friendly cable that attaches as securely as an S-video connection (this is an insult not a praise). Any commercial project intending on using HDMI as its main format should increase their budget to cover several correction devices, HDMI over CAT5 convertors, very expensive CAT5 with individually shielded pairs and a common group shield, and Tylenol for all the headaches. Also budget for the extra time you will waste trouble shooting why the farthest display is working great but the one only 25’ away, using all the same components, is not.
Here are some reasons for my dislike of HDMI:
First, the connection is a lousy one. Unlike DVI, VGA or BNC which securely fastens to the components, the HDMI plug is held in by friction which requires multiple micro pins to maintain perfect contact.
Second, the HDMI signal is inconsistent from device to device. This is due more to cost cutting measures by manufactures than the HDMI signal itself. One of our preferred manufactures of scalers and video tools tested five exact LCD displays with the same variables and components using their HDMI over CAT5 convertors. Three worked just fine, one had intermittent problems and the fifth one did not work at all. There was nothing wrong with the HDMI ports on these TV’s but they reacted differently to the same HDMI signals. Springtree Media Group just recently completed work for the U.S. Army that consisted of ten 42” LCD TV’s (all the same brand and model) and one LCD projector. The signal came from eleven DirecTV HD receivers. Five of the TV’s were close enough to run HDMI cables direct. The other five TV’s and projector required HDMI over CAT5 due their distance from the receivers. Two TV’s did not like the signal even though they were not the longest runs. We tested the HDMI ports to be sure they were not defective and could not find any problems with them. After replacing the CAT5 cables, and the convertors several times with no luck, we ran super long HDMI cables (not recommended) and they worked. All we could surmise was that on the particular day that those two TV’s were assembled, an inferior resistor or part or whatever was used and that made the difference on how it handled the HDMI signal. We have recently been awarded another installation for the military in which we stipulated that we would be allowed to run Component HD instead of HDMI. What a relief!
Third (for the sake of brevity but not last), HDMI is an all or nothing delivery system. If the packets of digital information are not delivered at the required specs then you get nothing. Also the handshake (the process where HDMI component sync up with another one) can take up to 13 seconds. This makes it cumbersome for live presentations in worship and corporate environments where this kind of delay is unacceptable.
HDMI has been adopted by manufacturers because of pressure from movie studios which like the HDCP protection which prevents the copying of movies and other encrypted videos over the HDMI connection. So far this has not been a major issue since BluRay players include a Component HD output (HD content over analog). This ends at the beginning of next year. You didn’t think the movie studios were going to let you get away with it, did you?
There are many solutions and formats that we recommend for churches and corporate environments where HDMI may be problematic. I will cover these in the next newsletter. If you are in the middle of a project now, please call anyone of our associates for recommendations and assistance. We will do our very best so save you time, money and reduce the chance of headaches!
Peter Vaque
